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Senior Marketing & User Acquisition Manager 
• Full Time

Kazoo is looking for a smart & imaginative Senior Marketing & User Acquisition Manager with mobile game development experience, that thrives in an agile environment. The right fit is someone who enjoys creative problem solving, learning new technologies, loves gaming & collaborating and taking ownership & pride in the work that they do. We are a small collaborative team and each member wears multiple hats to keep things fresh and interesting!


 

Responsibilities 

  • Experience building successful user acquisition campaigns across multiple targets, geos and demographics

  • Experience managing high-budget titles

  • Be able to communicate the UA strategies across departments and shareholders

  • Create, lead and execute go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues (i.e. Creative, Performance Marketing) and cross-functional partners such as Production, Product Management, Publishing, PR, etc.

  • Develop the brand strategy, including positioning, key messaging, and visual identity that help our games stand out in the marketplace

  • Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving

  • Expert at optimizing campaigns and adjusting bids based on predictive ROAS and LTV

  • Able to effectively communicate with advertising partners to efficiently drive campaign performance

  • Able to seek, test, and evaluate new advertising channels/partners

  • Able to innovate new ways to develop and constantly improve UA strategy

  • Strategize, build, and execute user acquisition campaigns across social channels, ad networks, and DSPs, utilizing machine learning and programmatic buyer skills.

  • Identify KPIs and measure the effectiveness of campaigns and implement improvements where necessary

  • Stay up-to-date on market trends, and competitor marketing practices and capabilities

  • Aptitude to work outside of your comfort zone and get things done quickly

  • Ability to juggle projects across multiple networks and platforms

  • Awesome Excel skills and familiarity with Google Docs and the rest of the MS Office Suite.

 

Qualifications

  • 4-6 years of experience in media buying / user acquisition / performance marketing

  • Experience operating across the full marketing mix; including but not limited to: digital marketing, TV media, trailer production, campaign development, consumer insights, social media/community, performance marketing,, influencer marketing, and brand partnerships.

  • Ability to analyze game and marketing KPIs, interpret data, and drive recommendations

  • Experience working in the social/mobile game industry a plus

  • Experience building and managing relationships with third party media partners

  • Experience working in a metric-driven role focused on ROI

  • Excellent negotiation skills

  • Proven Data Analysis and Excel experience

  • Experience Managing a teams of people

  • Experience across Social Channels and Networks (Facebook, google, unity, tapjoy, etc)

  • Working knowledge of SQL is a must

Education

  • BA/BS Degree in marketing/finance or equivalent experience


Experience

  • 4-6 years of experience in Marketing & User Acquisition in mobile  

 

Perks & Benefits

  • 100% Employee Covered Medical, Dental, & Vision Plans

  • Unlimited Vacation, Paid Sick Days & Holidays

  • 401k & Flexible Spending Accounts

  • Flexible working arrangements

 

About Kazoo Games

 

Kazoo Games was founded by company CEO David Schulman and CCO Sean Ro to make exceptional midcore and casual mobile games that stretch players' imaginations. With a core team of top-notch game makers, Kazoo is positioned to reach new audiences with its games and emerge as the next leader in mobile entertainment. Both co-founders have a proven track record of making wildly popular games in leading companies and as entrepreneurs; they founded Kazoo in 2019 to streamline development and focus on making hit games with passionate teams. Read more at www.kazoogames.com

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Send us an email to:

 jobs@kazoogames.com 

Please include your resume and a link to your portfolio.